Created to generate large scale PR coverage and drive brand awareness.
City Rising is an event to initiate demonstrations of Dyson’s latest cord-free technology in the heart of Europe’s city centres, and into the hands of our consumers. These engaging home-like environments were built in city centres to allow people to experience our products in a lifestyle setting.
Out of home video advertising
Launch of Dyson V6 cord-free vacuum cleaner range. The room set was mounted to the front wall of the stand at 90 degrees. Trapeze artists then demonstrated the new products while suspended from wires. Theatrical publicity for the new range powerful machines from Dyson.
Gordon Bloor has lived in Bath for over 30 years. He founded the Brain of Bath quiz and The Elizabeth and Gordon Bloor Charitable Trust and is a former director of the Theatre Royal Bath.
Go Swift and Far is an extraordinary novel of Bath - its people's lives, loves and properties.
I created a whole array of large format banners for the launch of ‘Go Swift and Far’, which were used at numerous functions including an official launch at the Royal Crescent Hotel Bath and were used to dress his chalet in the Bath Christmas Market 2013.
Foire de Paris consumer show Dyson branded panels highlighting hero products from each category.
PR event to position Dyson as the hair science experts within the beauty market. The event took place over three days with journalists visiting from all over Europe. 2D creative assets included A5 invitations, lightbox supergraphics and vinyls.